SEM (Search engine marketing)

The SEM refers to the marketing strategy of promoting companies, products or services through paid advertising. The opposite to the SEM is the SEO (search engine optimization) which are the "free" web positioning techniques.
In general, SEM is understood as payment positioning and SEO as organic, natural or "free" positioning.
Auction
Automated process that Google performs each time a user enters a term in the search engine and that serves to determine which ads are going to be shown and in what position.
Search terms

The search terms are the words or phrases that users enter in the Google search engine to get information regarding those terms. When the term matches the keywords that trigger a certain ad (based on the established segmentation), the ad could be shown to that user.
Types of campaigns
In Adwords you can select different types of campaigns depending on the objectives of your advertising strategy. Generally, a campaign is used in the search network if the objective is to capture qualified traffic to a website so that a conversion can be made later.
Currently the types of existing campaigns in Adwords are:
  • Search network with Display selection
  • only in the Search Network
  • only on the Display Network
  • shopping
  • video
  • universal application campaign

Destination URL
The destination url is the url address to which users will land when they click on an ad. That's where the ad takes them. The destination url does not appear in the ads, but it must have the same domain as the visible url (the one that does appear).
Display URL
It is the url that appears in the ad, which the user will see. It begins, by the three "W" (www) and is highlighted in green, generally. The landing page may be different but it must always be within the same domain. The visible url is usually short and identifying the company, the product or service.
Automatic locations
They are the web pages, videos and applications of the display network in which Google will show an ad automatically based on the segmentation made for that ad.
Managed locations
Unlike automatic placements, in managed placements it is the advertiser who determines in which webs, videos and applications of the specific display network their ads will be displayed. In this way it is the advertiser who has more control over where their ads are displayed. For information and get digital marketing services please click here: Top Digital Media Company in Lahore
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